“We believe this acquisition will be accretive to our financial performance and is part of our strategy to acquire proven franchises where we can add value.” “The acquisition of Youda Games’ card game portfolio, with its strong IP, is in line with Playtika’s strategic incremental growth approach of leveraging our unrivaled LiveOps expertise and proprietary technology stack to optimize and scale games, strengthening our market position,” said Craig Abrahams, President and Chief Financial Officer of Playtika.
(EURONEXT: AZRN) one of Europe’s largest digital advertising and entertainment media platforms, announced today they have entered into a definitive agreement for Playtika to acquire from Azerion its Youda Games portfolio of games, including social card themed title Governor of Poker 3, for an initial cash consideration of EUR 81.3 million, with an earnout based on the performance of the acquired business that could take the total consideration up to a maximum of EUR 150 million, subject to customary adjustments. (NASDAQ: PLTK), a mobile games pioneer and interactive entertainment leader, and Azerion Group N.V. Herzliya, Israel and Amsterdam, Netherlands, Aug– Playtika Holding Corp.
